Job Description
e incumbent will be responsible for
Enhancing the customer relationship value with the bank.
1. Developing the customer level strategy based on customer life cycle / stage and insights.
CANDIDATES FROM PRIMIER INSTITUTES ONLY APPLY.
2. Manage the customer thru the life cycle right from cradle to
grave. (Acquisition, on-boarding, Cross Sell, Up-sell, Attrition
prevention and win back)
3. Responsible for conversion of SA into Primary or investment account from secondary accounts
4. Developing hypothesis and test them using champion challenger models.
5. Customer analytics in conjunction with the business intelligence unit.
6. Building customer profiles and converting the thin file to thick file.
7. Slicing and dicing the portfolio to develop some distinguishing insights into customer behavior
8. Developing value proposition for the sub-segment for enhancing stickiness.
9. Understand & develop the profitability drivers of the segment
10. Building insights based on acquisition data and application scores, behavior scores for designing campaigns
11. Campaign management across channels Branch, ATM, Internet, Call center, E-mail, mobile and direct sales.
12. Monitor the key portfolio triggers and give timely indication to the segment head and the other team members.
13. Offer management and customer profitability
14. Process both sales and service as well as product improvement insights
15. Working with different product, policy, and customer service
and operations teams for getting the best for the customer segment.
16.
Key traits of the person should be :
Analytical and ability to swift thru complex data.
1. Creative marketing resource with exposure to different channels.
2. Exposure to below the line marketing channels
3. Sales and Marketing experience having handled a large base of customers
4. Ability to put a structure and process to blue sky thought.
5. Go-getter and never say die attitude.
6. Willing to dream, build hypothesis and learn from failures.
7.
Salary:
INR 12,00,000 - 14,00,000 P.A
Industry:
Banking / Financial Services / Broking
Functional Area:
Sales, Retail, Business Development
Role Category:
Retail Sales
Role:
Sales/Business Development Manager
Desired Candidate Profile
Education:
UG - Any Graduate - Any Specialization
PG - MBA/PGDM - Any Specialization
Please refer to the Job description above
Company Profile
